Your tasks 

• Build and continuously develop GenAI capability and the tool landscape across Communications & Marketing 

• Identify, assess and prioritise relevant GenAI use cases and turn successful approaches into scalable applications 

• Introduce and continuously develop a cross-functional GenAI platform for Communications & Marketing at HENSOLDT 

• Hands-on design and implementation of prompts, assistants, workflows, simple automations and prototypes 

• Derive practical rules for Communications & Marketing from the Group-wide AI governance framework and represent the function’s specific requirements on the relevant Governance Board 

• Develop and deliver training and enablement formats for colleagues across Communications & Marketing – from the fundamentals of prompting to advanced and agent-based workflows 

• Build collections of best practices, prompt libraries, use case playbooks and formats for sharing knowledge within the function 

• Establish and continuously develop structured knowledge management for Communications & Marketing as the basis for reliable, context-aware GenAI applications 

• Advise teams on advanced GenAI applications and ensure quality, brand consistency and content reliability 

• Monitor relevant technological developments and assess their potential applications within Communications & Marketing 

• Measure the adoption, productivity gains, impact and maturity of the GenAI applications introduced 

Your profile 

• A degree in communications or marketing or equivalent qualification 

• Several years of professional experience in communications, marketing, media or a comparable environment 

• Extensive practical experience with generative AI and a good understanding of relevant applications in communications and marketing 

• Confident use of leading LLM applications and experience in prompt engineering, AI-supported workflows, assistants or automations 

• Ability to translate business requirements into suitable technical solutions and independently implement initial applications or prototypes 

• Experience in explaining new technologies, delivering training or supporting change and implementation processes 

• Understanding of responsible AI use, data protection, information security and the handling of sensitive information 

• Experience in knowledge management, content governance or structuring large volumes of information would be an advantage 

• Strong communication and advisory skills, with enthusiasm for working with a range of different functions 

• Hands-on approach, strong conceptual skills and a high degree of initiative and self-organisation 

• Native-level German and business-fluent English