Your tasks 

• Administer and provide operational support for the central digital communications and marketing platforms, particularly the website, Product App, CMS environment, Digital Asset Management and intranet 

• Develop and manage an overarching digital channel and platform roadmap for Communications & Marketing 

• Ensure a consistent, user-centred experience and high-quality user interface across all digital channels and platforms 

• Assess UX/UI concepts, and brief and manage internal and external delivery partners in line with the corporate design, usability and accessibility requirements 

• Gather and translate business requirements into technical briefs, backlog items and specific development tasks 

• Coordinate enhancements, releases, bug fixes and optimisation measures in collaboration with IT, agencies, implementation partners and platform providers 

• Manage internal and external service providers, including briefing, obtaining quotations, assessing effort estimates, quality assurance and tracking implementation 

• Manage the technical and administrative publication of content supplied and approved by the relevant editorial teams on the website, Product App and intranet 

• Take responsibility for platform configurations, user roles, access rights, workflows, administrative structures and interfaces 

• Ensure compliance with information security, data protection, legal and compliance requirements, for example in relation to hosting, consent management, tracking, data processing and access-control concepts 

• Establish and maintain reliable analytics and reporting structures, and evaluate platform stability, technical performance, usage, user journeys, accessibility and data quality 

• Advise Communications & Marketing teams on other digital tools and smaller channels, such as internal screens or template systems 

• Editorial strategy, the development of messages and content, and their subject-matter approval remain the responsibility of the relevant content and subject owners. 

Your profile 

• Degree in digital media, media or communication studies, marketing, business information systems or a comparable qualification 

• Several years of professional experience in digital communications or marketing, web or platform management, or a comparable role 

• Extensive experience in administering and developing websites, content management systems and digital platforms, ideally in a complex corporate or B2B environment 

• Experience with headless CMS solutions, ideally Strapi, as well as Digital Asset Management, intranet and analytics systems, SharePoint and other Microsoft 365 applications 

• Experience in UX/UI, digital product or platform development, information architecture, and the assessment of designs and prototypes 

• Good understanding of digital platform architectures, interfaces, user and access concepts, and technical and editorial workflows 

• Experience in working with IT departments, agencies, technical service providers and platform providers 

• Understanding of data protection, information security, consent management, digital accessibility and compliance requirements 

• Ability to gather business requirements in a structured manner and translate them into clear technical requirements and actionable work packages 

• Strong analytical and conceptual skills, combined with a structured, reliable and solution-oriented approach 

• Strong service orientation and initiative, with the ability to bring different stakeholders together and drive initiatives through to implementation 

• Enthusiasm for a role that combines operational platform management with strategic development 

• Native-level German and business-fluent English